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About Us & FAQ

About Us

FoodLine was created in 2009 when Joseph & Shawn tried to find caterers for their events, and realised it was hard to find suitable ones due to lack of reviews. To help others like them, they created a catering review portal, FoodLine. In late 2013, due to demand, they changed FoodLine to become a one stop cake & catering portal for people to order catering and browse reviews.

With support from customers and merchants, FoodLine.sg is now Singapore biggest Cake and Catering Portal with over 512 cake shops and caterers. To date, FoodLine has helped over 422,300 customers order for their events!

Clients Of FoodLine

How does FoodLine work?

Browse 4,000+ menus ranked by reviews Order on FoodLine Merchant delivers to you

If you wish to find out more about the detailed process, refer below.

Why should you order using FoodLine?

Everyone gets:
Best Offers from over 5,085 cakes and pastries, 89 cake shops
FoodLine Best Price & Satisfaction Guarantee
Get RM8 cash reward for your review
See 121,000+ reviews, videos and photos left by past customers
Chance to win our Quarterly $400 Video & Photo Competition
As of today, FoodLine has served 16,892,000 guests through 422,300 orders.

Why you will get the best price and quality on FoodLine?

Best Price Guarantee
The merchants are required to provide the best price to FoodLine with exclusive discounts up to 50% off. If you found the same menu elsewhere with a lower price? We’ll match it!
100% Satisfaction Guarantee
The merchants are confident to have their services and food reviewed by you. If they do not meet your expectation, their ranking and reputation will be affected by your review. In the rare event you are unsatisfied with your order, FoodLine.sg will compensate you.

I am ready to try out FoodLine now. You can now

Compare Cakes

FAQs

    Ordering on FoodLine
  1. Why should I order from FoodLine?
    At FoodLine, you can compare and order from 89 cake shops with 5,085 cakes and pastries. You can use the 121,000+ reviews, videos and photos left by past customers as a point of reference to select the best cake or pastry for your event.
    Refer to the Why you should order using FoodLine? section for latest promotions.
  2. What benefits do I enjoy if I order through FoodLine?
    When you order from FoodLine, you enjoy:

      Best Price Guarantee
      Found the same cake or pastry elsewhere with a lower price? We’ll match it! See details at: FoodLine's Best Price Guarantee.

      100% Satisfaction Guarantee
      Unsatisfied with your order? FoodLine.sg will compensate you. As of today, over 422,300 people have ordered on FoodLine.sg for 16,892,000 guests.

      Cash Reward for your review
      Get RM8 when you leave a review of your order
    Refer to the Why you should order using FoodLine? section for latest promotions.
  3. How does FoodLine work?
    FoodLine works with 89 cake shops in Singapore to bring to you 5,085 cakes and pastries to choose from for your event. Select your preferred cake or pastry based on your budget and needs, place an order online, and our FoodLine Partner will contact you for confirmation of your order.
  4. Can I ask FoodLine questions or recommendations about the cake or pastry?
    Of course you can! Feel free to contact us at +65 6100 0029 or sales@foodline.sg.
  5. I am interested in this cake but would like to have some customised requirements and changes. What do I do?
    We help our partners to answer your queries and place your orders. You can proceed to order online and indicate your requirements/requests in the “remarks or comments” box or simply contact us at +65 6100 0029 / sales@foodline.sg where our Customer Sales Team would gladly assist you.
  6. What’s the difference between ordering from FoodLine and directly from the cake shops?
    You get to enjoy more benefits when you order from FoodLine such as exclusive discounts, cash rewards and many more!
  7. Is there a price difference on FoodLine?
    Similar to many promotional websites, the prices published on FoodLine.sg are either the same or lower than if you order directly with the cake shop.
  8. Will there be a difference in the quality of the catering if I order through FoodLine.sg?
    No. Our merchants are committed to offer you the same kind of service and food quality. If there are any differences, please let us know and we would take it up with the merchant.
  9. Will the cake shop impose any hidden charges if I order through FoodLine.sg?
    No. Our cake shops are committed to offer the price that was listed on FoodLine. Cash rewards are also offered and decided independently by FoodLine and so does not affect the cost you are paying.
  10. How do I make payment for my order?
    You can pay for your cakes online.
  11. How many days do I need to order in advance?
    It varies with cake shops. We highly recommend placing orders at least 3 days in advance. Please order earlier for Christmas..
  12. After ordering from FoodLine
  13. How do I know if my order is successfully placed online?
    After placing your order online, you will receive an email to inform you that your order has been successfully placed. Thereafter, the cake shop will get back to you within the same day or no later than 1-2 business days to confirm your order.
  14. How do I modify/cancel my order after placing my order on FoodLine?
    You can do so by contacting the cake shop directly after they’ve confirmed the order with you.
  15. Will there be any cancellation charges should I cancel my order?
    FoodLine does not charge you for orders cancellations. Different cake shops have different cancellation policies that will be shared when they contact you.
  16. What happens if the cake I’ve ordered and paid online for is not available?
    It usually does not happen. In the rare event that it does happen, full payment would be refunded to you in 5-7 working days to your credit card.
  17. Cash Rewards
  18. What is this cash reward all about?
    FoodLine offers all FoodLine customers a cash reward of RM8 when you leave a review for the cake shop after your event. The cash reward will be transferred to the bank account that you have specified.
  19. Can I order cakes on behalf on an organization via FoodLine? Will I be entitled to the cash reward?
    Yes, you can and you’ll still be entitled to cash rewards.
  20. Will the cash rewards be indicated in the invoice?
    No, the cash reward will not be indicated in the invoice.
  21. How to claim cash reward?
    After your event has passed, login to the Cash Reward page to leave a review. On the review page, indicate your bank account details and the cash reward will be transferred to you in 3-5 working days.
  22. When is the latest I have to claim the cash reward?
    Your cash reward will expire 30 days after your event date (w.e.f 20th Feb 2020). For example, if your event date is on 1st May, then the last day to claim the cash reward will be 31st May. This is to ensure reviews on our platform are kept up to date.
  23. FL Points
  24. What are FL Points?
    Buy on FoodLine and earn FoodLine Points (FL Points). For online payments, FL Points can be used to offset the price directly. For cash/cheque payment, FL Points can be used to increase your cash reward!
  25. Are FL Points added on top of cash rewards and other promotions on FoodLine?
    Yes, FL Points are added on top of cash rewards, and other promotions on FoodLine.
  26. Can I use FL Points to offset my online payment on FoodLine?
    Yes, FL Points can be used to offset your online purchases.
  27. If my order is cancelled /rejected, how many days will the refund of my FL Points take?
    The refund is usually immediate or within 2 working days from order rejection/cancellation.
  28. Can I transfer FL Points to my friend's account?
    No, FL Points cannot be transferred from one account to the other.
  29. How much are FL Points worth?
    • For online payment, 100 FL Points is equal to $1.
    • For other forms of payment, 100 FL Points is equal to $1 cash reward
  30. How many FL Points can be used per order?
    You can use up to 10% of the order amount, capped at $100.
  31. If I just ordered 1 order but is pending merchant to accept the order, can I use the FL Points for the 2nd order?
    As the first order may accepted, you cannot use FL Points for the 2nd order.
  32. When do I receive FL Points?
    Usually within 30 days of your order been completed, you will receive FL Points.

    After you have submitted your order, you will be informed of FL Points which you can expect to receive when your order is completed. Your order is deemed completed usually 30 days after the caterer has collected payment from you, or when you have submitted a review and invoice for your order.
  33. FoodLine Review System
  34. Can I provide reviews if I didn't order through FoodLine?
    Currently we only allow customers who have ordered through FoodLine.sg to post reviews, and claim the cash rewards.
  35. Who provide the reviews on FoodLine.sg?
    The reviews are provided by past customers who have ordered and experienced the cake shop’s services through FoodLine.
Last and certainly not least, email us at sales@foodline.my if you have any questions.
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