Buying things that aren't wanted isn't just awkward - it's a waste of money, time and resources. By giving the gift of choice, a gift card eliminates the chance of a disappointing present, and empowers your loved one to choose something they ... Moreactually need.A gift card will also be the right gift when you know the gift recipient's needs well and know that they want to buy themselves something specific. By giving them a gift voucher to a shop of their choice, you will finance the purchase or part of it without inappropriately handing over an envelope of money. Show less